about the studio
soopermoods is a design consultancy
based in NYC & Paris. We make spaces, experiences & stories that give brands life.
soopermoods is Dee Fontenot & design friends. With a career spanning over 14 years, Dee specializes in creating unforgettable brand experiences. From luxury retailers like London Jewelers and Hueb, to household names like Starbucks, Ray-Ban and Wayfair, Dee's work engages through immersive storytelling that makes people feel stuff.
From a comprehensive understanding of business needs, creating original concepts and curations to activation of those ideas, we bring a thoughtful and detailed approach to our work.
Our studio is built on genuine collaboration, valuing many voices and perspectives to enrich every project. We work closely with a network of collaborators to tailor the right team for your needs.
meet the founder
Oh, hi there. I'm Dee. I grew up in the swamps of southeast Texas, in perpetual heat and stickiness. There was nothing to do but dream, of color and texture and vibrancy. I've made a home in New York City for the past 22 years, and talk about vibrant.
Through design, I've come to appreciate authentic human connection. I'm only really interested in work that connects on a personal level. I get way into the details. I love the feeling that I'm just uncovering the beauty that's already there - I'm not really creating it.
her mood
thoughtful ∙ calm ∙ earnest ∙ curious
services
Interior Design
From concept to installation, we craft immersive, soulful spaces that work hard for brands. Every touchpoint is considered, built to strengthen perception and leave a lasting impression.
RESEARCH & STRATEGY / SPACE PLANNING / CONCEPT DESIGN / DESIGN DEVELOPMENT / FURNITURE, LIGHTING & DECOR: SPECIFICATIONS & CUSTOM DESIGN / ACTIVATIONS / CONSTRUCTION DRAWING & SHOP DRAWING REVIEW
Creative Direction
We specialize in captivating visual storytelling and game-changing creative concepts. Emotional, engaging and expressive - we create brand narratives that cut through the noise.
ART DIRECTION / CONCEPT DESIGN / TREND REPORTING / MERCHANDISE DIRECTION / BRAND STORYTELLING / BRAND STANDARDS & GUIDELINES
Product Curation
Guided by in-depth market research and our ever-discerning eye, we create thoughtful, impactful curations that resonate with brand audiences and enrich stories with a little bit of magic.
CONCEPT DESIGN / TREND REPORTING & APPLICATIONS / MERCHANDISE DIRECTION / COLOR & MATERIALITY DIRECTION
our values
Humanist above all ∙ Authentic connections & emotional resonance > superficial cool ∙ We all deserve beauty ∙ Trust your instincts ∙ Get sh*t done ∙ Cultivate relationships ∙ Listen hard ∙ Take some risks ∙ Never stop growing
select clients